What PI Attorneys Ask
Before They Buy

Most solo practitioners and small firms burn $10,000-$50,000+ learning how to run profitable legal ads. You're competing against large PI firms spending $500,000+ per month who already have optimized funnels, data, and teams.

We handle the entire lead generation infrastructure:

• Ad creative & media buying
• Landing pages & tracking
• Qualification systems
• Deliverability & compliance

So you can focus on what matters most: signing cases and serving clients.

Required fields (always included):

• Full name, validated phone, email
• Location (city, state, zip)
• Accident date & case type
• Detailed description (narrative)
• Injury confirmation, attorney status (as reported by claimant)
• Real-time submission timestamp

Optional / conditional fields (when available):

• Police report number
• At-fault insurance info
• Treatment details (ER, urgent care, etc.)
• TrustedForm certificate URL (on request)
• Jornaya LeadID (on request)

Need custom fields? We can add them during onboarding.

Leads are delivered in real time, usually within seconds of submission.

• First leads typically arrive 3-7 days after setup
• Orders are fulfilled within 30 days
• Example: Order 20 leads -> receive all 20 within 30 days

We do not batch, hold, or cherry-pick leads. When a qualified prospect submits, it's immediately sent to you.

Delivery methods:

• Webhook: Real-time JSON payload via HTTP POST, delivered within seconds
• Email fallback: If your webhook is down, leads auto-send to a backup email. No leads lost
• Field mapping: We map our fields to your CRM's schema during setup (LeadDocket, Filevine, Clio, or any webhook-capable system)

• Minimum order: 50 leads
• Contract: None

Month-to-month, no automatic billing, cancel anytime. You can test, scale, or pause without long-term risk.

Yes. We offer credit-exchange for unqualified leads.

Valid reasons for replacement:

• Disconnected or wrong phone number
• Fake or spam contact info
• Did not request legal services
• No injury occurred (PI leads)
• Already hired an attorney
• Outside your purchased geographic region

Process: report within 5 days of receipt -> verification within 48 hours -> replacement credit issued if valid.

Absolutely. We can tailor leads to your exact intake criteria.

Common customizations include:

• Minimum injury severity
• Specific accident types (rear-end only, trucking, etc.)
• Estimated case value thresholds
• Geographic restrictions

Note: Additional filtering may reduce volume or require extra setup, but ensures you only receive leads that truly fit your practice.

We operate under the group model consistent with ABA Model Rules 7.1 and 7.2.

Key compliance principles:

• No geographic exclusivity claims (where prohibited)
• No pay-for-performance (pay per lead, not per signed case)
• No attorney endorsements
• No fee-splitting or revenue sharing
• Clear consumer disclosures
• No misleading language ("free," "pro bono," "survey," etc.)

We follow state-specific advertising rules and continuously monitor compliance.

We don't guarantee conversion rates (they depend on your intake process), but most clients see roughly 10% conversion from web-submitted leads to signed cases.

A qualified lead meets all of these criteria:

• Real Person: Valid phone number and email (validated)
• MVA Case: Auto accident with injury reported
• Not Represented: No attorney currently hired
• Your Territory: Accident occurred in your configured area
• Pre-Screened: Passes all intake qualification questions
• Recent: Accident within statute of limitations

What we do NOT guarantee:

• Signed retainer rates (conversion depends on your intake)
• Police report already obtained (details collected when available)
• Liability determination (pre-screened, not confirmed)
• Case value estimates

If a lead fails to meet the qualification criteria above, you're eligible for a replacement credit.

We automatically exclude:

• Property Damage Only: No injury reported
• Soreness-Only: No documented medical treatment
• Spam / Fake: Duplicate, bot, or fake contact info
• Already Represented: Lead already has an attorney
• Out-of-Territory: Accident outside your configured area
• Expired Cases: Accident beyond 24 months (or your custom threshold)

Additional custom exclusions can be configured during onboarding (e.g., minimum injury severity, specific accident types).

Territory exclusivity is granted per county or zip code cluster.

We integrate with all major legal CRMs via webhook or API:

Don't see your CRM? We can map fields to any system that accepts webhooks or email. Setup takes 15-30 minutes during onboarding.

Live transfers have the highest conversion rates (30-60%) because prospects are pre-screened and warm when they reach your intake team.

Within 5 minutes for best results.

Industry data shows that response time is the #1 predictor of lead conversion:

Credit window:

Report unqualified leads within 5 business days of receipt. We verify and issue replacement credits within 48 hours.

Accepted reasons for replacement:

• Wrong or disconnected phone number
• Spam or fake contact info
• Already retained an attorney
• Outside your configured territory
• No injury reported (PI leads)
• Wrong case type

Your requirements:

You must attempt contact (call or text) within 24 hours. Leads not contacted within 48 hours are not eligible for credit.