Texas MVA Legal Landscape
Key facts for personal injury attorneys buying leads in TX.
Texas Crash Statistics
NHTSA FARS 2023 data for TX.
Texas recorded 4,291 traffic fatalities in 2023 according to NHTSA FARS data, making it one of the highest crash volumes in the nation. The per-capita fatality rate of 14.1 per 100,000 residents is above the national average of 12.9 per 100,000. As an at-fault state with modified 51% bar negligence rules, Texas's legal landscape directly affects how attorneys evaluate and convert MVA leads. High-incident areas include I-35, I-10, I-45, and US-281, where speed, congestion, and rural road conditions contribute to crash frequency.
What You Receive
Every lead includes these intake fields and quality guarantees.
Lead Qualification Criteria
What passes and what gets filtered out before it reaches you.
Qualified Lead
- Physical injury from a motor vehicle accident
- No current attorney representation
- Within Texas's 2-year statute of limitations
- Geographic match to your territory
- Reachable by phone or email
- TCPA consent captured at point of intake
- TrustedForm certificate attached
Disqualified
- Property damage only, no physical injury
- Already represented by an attorney
- Accident outside statute of limitations
- Out-of-state or out-of-territory
- Unreachable after 3 contact attempts
Legal Landscape in Texas
What PI attorneys need to know about TX tort law.
Tort System
Texas follows the traditional at-fault (tort) system for auto accidents. Injured drivers can pursue a claim directly against the at-fault driver or their insurance company. There is no personal injury protection (PIP) threshold to meet before filing a lawsuit. This means every accident with injuries is potentially recoverable through a third-party claim, making Texas a major market for MVA lead generation.
Comparative Negligence
Texas follows modified comparative negligence with a 51% bar. A plaintiff who is 51% or more at fault cannot recover damages.
Damage Caps
No statutory cap on non-economic damages in personal injury cases. Punitive damages capped at the greater of 2x economic damages plus up to $750,000 non-economic, or $200,000.
MVA Lead Pricing in Texas
Current cost-per-lead ranges for TX MVA leads.
Texas's MVA lead pricing falls in the premium tier nationally due to high competition among personal injury firms and large metro populations. The Houston, Dallas, San Antonio, and Austin metro areas command the highest CPLs within the state due to attorney density and advertising competition. Exclusive leads are recommended for firms seeking the highest conversion rates.
Why Firms Buy MVA Leads in Texas
What makes TX a strategic market for personal injury firms.
Texas is the largest MVA lead market in the country by fatality count, with 4,291 traffic deaths in 2023, leading the nation for multiple consecutive years. The at-fault tort system with modified 51% bar comparative negligence, combined with no cap on non-economic damages, creates strong plaintiff conditions. The 2-year statute of limitations is standard.
The I-35 corridor (Austin-San Antonio-Dallas), I-10 (Houston-San Antonio-El Paso), and I-45 (Houston-Dallas/Galveston) are among the highest-volume crash corridors in the nation. Houston (Harris County) consistently leads the state in crash volume, followed by Dallas-Fort Worth, San Antonio, and Austin. Texas's massive commercial truck traffic (oil/gas industry, Port of Houston freight), extreme weather events (ice storms in North Texas, flooding in Central/South Texas), and high rural speed limits (up to 85 mph on SH 130) all drive crash frequency.
Attorney density in the major metros pushes CPLs to the premium tier, but underserved counties between major metros often offer the best ROI. The sheer scale of the Texas market means firms can build significant case volume through targeted geographic territory locks.
Compliance & Documentation
Every lead meets these compliance standards before delivery.
Check Texas Territory Availability
See if your county or ZIP is open for exclusive lead delivery.
Get TX PricingTexas MVA Lead FAQ
Common questions about buying MVA leads in TX.
Texas uses a modified comparative negligence system with a 51% bar. A plaintiff can recover damages as long as their fault does not reach 51%. If the plaintiff is 51% or more at fault, they are barred from recovery. Damages are reduced by the plaintiff's percentage of fault. This is the most common negligence system in the United States.
In Texas, you have 2 years from the date of the accident to file a personal injury lawsuit. Missing this deadline typically bars you from recovering any compensation. For wrongful death claims, a separate statute may apply. It is important to engage an attorney quickly after an accident to preserve evidence and meet filing deadlines.
Texas requires drivers to carry minimum liability coverage of $30,000 per person and $60,000 per accident for bodily injury, plus $25,000 for property damage (30/60/25). These minimums often fall short of covering serious accident injuries, which is why many MVA cases involve underinsured claims.
Exclusive MVA leads in Texas typically range from $380 to $460 per lead, depending on case type, geographic targeting, and lead quality requirements. Live transfer leads range from $836 to $1150. Pricing is influenced by the concentration of personal injury firms in the Houston, Dallas, San Antonio, and Austin metro areas and overall demand for cases in the state.
Yes. Claim Supply offers geographic targeting down to the county and zip code level in Texas. High-volume areas include the Houston, Dallas, San Antonio, and Austin metropolitan areas. Territory exclusivity ensures your leads are not shared with competing firms in your geographic area, giving you first-mover advantage on every lead.
Related State Guides
Explore MVA lead markets in neighboring and similar states.
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